Speaking at Data Center World Spring 2013, a conference being held at the Mandalay Bay in Las Vegas, Microsoft’s Brian Janous said the centralization of data in the cloud, is driving efficiencies in energy usage.
"And there’s probably no other industry where energy is more critical,” he said.
Microsoft's corporate vision is to evolve from a traditional software company to one providing a wide array of online services, and that means dramatically scaling up its data center footprint.
Janous told the audience that based on this experience, he encourages all data center operators to think outside the box about both energy use and the kinds of energy they use.
At Microsoft that thinking has resulted in a five-step plan to solidify the company's energy efficiency:
“On a macro level, I think of the development of the electricity sector and over the last 100-150 years, it developed as starting as bunch of components, and then became centralized in plants. This is what we’re seeing in data centers these days,” Janous said.
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